What factors could explain a booming share price at the same time as Europeans attitude towards smoking are becoming more hostile?

A booming share price despite growing hostility towards smoking in Europe could be attributed to several factors. Firstly, companies may be diversifying their product lines to include less harmful alternatives, such as vaping products or tobacco-free nicotine options, appealing to changing consumer preferences. Secondly, strong financial performance, effective marketing strategies, or international expansion could enhance investor confidence. Lastly, regulatory changes or favorable market conditions in other regions might also contribute to a positive outlook for these companies, overshadowing local societal attitudes.