How has information technology affected international marketing research?

Information technology is gives information about international marketing. Its process are sender, encoding, message media, decoding, receiver, response and feed back. In which sender sends its message and encoding this message in which

checking about the correctness of this message and there after sender sends his message to message media in which decoding the message and there after receiver receives the message and give response in this point and they gives feed back to sender. This Information technology of International marketing.