Why is Diet Coke called light coke in japan?

In Japan, Diet Coke is marketed as "Light Coke" to align with local preferences and perceptions regarding diet beverages. The term "light" suggests a focus on reduced calories and sugar, which appeals to health-conscious consumers. Additionally, the name helps avoid negative connotations associated with "diet" in some cultures, making it more appealing to a wider audience. This branding strategy reflects a tailored approach to consumer preferences in different markets.