What is service management trinity?

It is the 3 groups which are closely related to each other to satisfy the service marketing objectives.

It consists of Operations Management, Marketing Management and Human Resources Management.

The possible conflicts between Marketing and Operations is,

when marketing focuses on maximizing revenue, operations will want to have better cost control.

While marketing strategy is under urgency, operations can take long lead time.

Marketing needs a lot of creativity but operations will prefer compatibility.