Strategic Business Units (SBUs) are distinct areas within a company that focus on specific markets or product lines, each with its own objectives and strategies. The objectives of an SBU typically include increasing market share, enhancing customer satisfaction, and driving profitability through tailored marketing, product development, and operational efficiencies. By concentrating on specific segments, SBUs can adapt more quickly to market changes and better meet customer needs. Overall, the goal is to align each SBU's performance with the broader organizational strategy.
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