What does quality is a moving target mean?

The phrase "quality is a moving target" suggests that the definition and standards of quality are not fixed; they can change over time due to evolving customer expectations, technological advancements, and market dynamics. As organizations strive to meet these shifting standards, they must continually adapt their processes and products. This concept highlights the importance of flexibility and continuous improvement in maintaining quality. Ultimately, what is considered high quality today may not meet the same criteria tomorrow.