rational planning
v Comprehensive and systematic
v Goals/ends should be clearly stated and separated from alternatives
v Analysis is neutral and value free
v Compare alternatives using quantitative analysis
v Relies on cause & effect theory
incremental planning
v No effort at comprehensiveness---consider policies in relation to current and past practices
v Goals, values and alternatives are considered together
v Analysis is value-laden---inadequate data
v Believe in "succession of limited comparisons" instead of theory
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