What is b2c in e commerse?

B2C, or business-to-consumer, refers to the e-commerce model in which businesses sell products or services directly to individual consumers. This model is characterized by online retail platforms, where customers can browse, select, and purchase items through websites or apps. B2C e-commerce often emphasizes marketing strategies aimed at attracting and retaining consumers, leveraging digital channels for promotions and customer engagement. Popular examples include Amazon, eBay, and various online clothing retailers.