How might glittering generalities help a candidate?

Glittering generalities can help a candidate by creating an appealing and positive image that resonates with voters' emotions and ideals. By using vague, emotionally charged phrases, candidates can evoke feelings of hope, unity, and progress without delving into the specifics of their policies. This technique can effectively rally support and build a strong, favorable perception, making it easier for voters to connect with the candidate on a personal level. Ultimately, it simplifies complex issues, allowing candidates to communicate their vision in a way that feels inspiring and aspirational.