What is Ray Kroc's goal for the McDonald's franchise?

Ray Kroc's goal for the McDonald's franchise was to establish a consistent and high-quality fast-food experience across all locations. He aimed to create a standardized system that ensured efficiency, speed, and customer satisfaction, allowing the brand to expand rapidly. Kroc envisioned McDonald's as a global symbol of American fast food, focusing on scalability and uniformity to maintain the brand's reputation. Ultimately, he sought to make McDonald's a household name, revolutionizing the fast-food industry in the process.