Establish a customer-centered culture, which nurtures and reinforces service as the primary value of the company.
Implement and use a rigorous selection process to hire the best sales staff. The instincts for sales and marketing effectively are not easily taught.
Retrain employees on new organizational protocols constantly to keep things fresh and up to date.
Measure and reward customer-centric behavior and Excellence in sales and services to enforce high standards and reinforce expectations.
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