What caused the company to begin using decocanized leaves in 1906?

In 1906, the company began using decocanized leaves primarily due to advancements in processing techniques that allowed for a more refined product. This shift was driven by consumer demand for higher quality and more flavorful options, as well as the desire to improve the overall taste and aroma of their offerings. Additionally, the use of decocanized leaves helped the company stand out in a competitive market by providing a unique selling proposition that appealed to health-conscious consumers.