Phil Knight and Bill Bowerman started Nike in 1964 under the name Blue Ribbon Sports with an initial investment of around $1,200. They began by importing running shoes from Japan and selling them at track meets. Over the years, as the business expanded, they secured additional funding, but the original startup costs were relatively modest. Nike officially became a corporation in 1971, with the iconic Swoosh logo and a growing vision for athletic footwear.
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