Facebook has recently changed their policy to allow the creation of custom tabs only for Official Facebook Pages not personal profiles, community or group pages. The creation of a custom tab from scratch requires creating an application, hosting your files (images and php/html files) somewhere and a decent knowledge of HTML and FBML the Facebook markup language.
Alternatively there are services available that simplify the process either drastically like SplashTab.com or Fanpageengine.com. These sites are essentially content management for Facebook Page Tabs, they host all the files and automate much of the process.
Consider using pre-made facebook apps for building custom tabs on your fan page. For example, look at iFrame Tab Plus at https://www.facebook.com/apps/application.php?id=237843952930789 developed by hostFB. You can build a tab with custom content using HTML or regular text formatting, choose over 8 color schemes, control fan and non-fan area content and load custom banner.
There are many other apps out there: free and premium, less and more user-friendly.
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