What is rotary print?

Rotary print refers to a printing process that uses a cylindrical printing plate or screen to transfer ink onto a substrate, typically in a continuous roll format. This method is commonly used in high-volume printing applications, such as newspapers, packaging, and wallpaper, due to its speed and efficiency. The rotary printing technique can employ various inks and materials, allowing for vibrant colors and detailed images. It differs from flatbed printing by making use of rotating cylinders to achieve the printing effect.