Why is Lincoln on a brown penny facing one way but the other presidents facing another?

Abraham Lincoln is depicted on the penny facing right, while other U.S. presidents on coins typically face left due to a tradition established by the engraver of the penny, Victor David Brenner. This choice was made to honor Lincoln's legacy and distinguish the penny from other coins. Additionally, the design of coins often reflects artistic preferences and historical context, contributing to the variations in orientation among different coins.