Why do I look pale on camera and how can I adjust my lighting or makeup to appear more vibrant and natural in photos and videos?

Looking pale on camera can be due to inadequate lighting or makeup that doesn't match your skin tone. To appear more vibrant and natural, adjust your lighting to be brighter and more even. Use makeup that matches your skin tone and adds warmth, such as bronzer or blush. Experiment with different lighting setups and makeup techniques to find what works best for you on camera.