How have the unique features of e commerce technologychanged industry structure in the travel business?

E-commerce technology has revolutionized the travel industry by enabling direct interactions between consumers and service providers, reducing reliance on traditional intermediaries like travel agents. This shift has led to greater price transparency and competition, allowing consumers to easily compare options and make informed decisions. Additionally, online platforms and mobile apps have streamlined booking processes, enhanced customer engagement through personalized experiences, and facilitated real-time access to travel information, ultimately reshaping the industry's structure and dynamics.