Why did the New York Yankees new stadium become known as The House that Ruth Built?

Before Yankee Stadium opened in 1923, the Yankees rented from their cross-town rivals, the New York Giants and shared the space at the Polo Grounds. Threatened with eviction, the Yankees were forced to build their own stadium in the Bronx, but this move arguably could not have happened without the fame and popularity of their marquee player, George Herman "Babe" Ruth. Ruth drew large crowds and made the Yankees an astoundingly popular team, and after Yankee Stadium opened, it was known colloquially as The House that Ruth Built as a result of Ruth's starpower drawing in enough revenue and fan support to build the park.

In Ruth's first season with the Yankees in 1920, the Yankees were drawing more fans than their cross-town rivals, the Giants, and the Yankees owners decided to take a chance on the popularity of their team. Because both the New York Giants and the Brooklyn Dodgers had stronger roots in New York than the relatively young Yankees, building a new park - larger than most ballparks - on the assumption that the Yankees could draw 60,000 fans to their games was quite a gamble. But the Yankees also had Babe Ruth, who was the biggest name in sports at the time. After tenuous relations began developing between Giants and Yankees ownership, the Yankees decided it was time to invest in what would become the House That Ruth Built.