Why does SEO matter?

Search engine optimization also known as "SEO" is important for a lot of reasons. The number one reason is it allows prospects that don't no about your products, services, or information to find you on the web.

If you have a dog sitting business named "the almighty sitter" someone typing in "find a dog sitting professional in my area" into google or any other search engine would not find your website because it is not search engine optimized for that particular phrase, "find a dog sitting professional in my area"