Is custom picture framing business dying?

There are a number of misconceptions this is just one of them! The industry is thriving, whats missing is experienced picture framers. The fact is that not all framers know what they are doing. Framers aren't required to demonstrate capability before they open a frame shop. As in any industry, materials and techniques are improved on a regular basis and at a rapid pace. Some framers are not adequately trained, or do not keep up with the changes and can do harm that won't be seen until the art is reframed sometime in the future. The biggest misconception is probably that it is expensive. Big Box chain framers have coupons at 50% off and more on a regular basis. This gives consumers the idea that custom framing at an independent store will cost twice what it does at these large chains. In reality, when like to like is compared, independent stores usually beat the Big Box 50% off sales with everyday prices.