How have the unique features of e-commers technology changed the industry structure in the travel business?

E-commerce technology has transformed the travel industry by enabling direct interactions between consumers and service providers, reducing reliance on traditional intermediaries like travel agents. This shift has increased competition, as online platforms allow new entrants to offer travel services at lower prices. Additionally, advanced data analytics and personalized marketing have empowered businesses to tailor offerings to individual preferences, enhancing customer experience. Overall, e-commerce has democratized access to travel options, leading to greater transparency and efficiency in the marketplace.