Why are Cheetos orange and not yellow like normal cheese?

Cheetos are orange due to the addition of artificial coloring, specifically, the dye known as Yellow 6, along with other ingredients that create their distinctive hue. The bright orange color helps to differentiate Cheetos from regular cheese products and makes them visually appealing as a snack. Additionally, the specific combination of cheese powder and other flavorings contributes to this unique color, which has become a signature characteristic of the brand.