What theoretical framework would you use for fundraising?

For fundraising, the Social Exchange Theory is an effective theoretical framework. This theory posits that relationships are built on the exchange of resources, where individuals seek to maximize benefits while minimizing costs. In fundraising, this can translate to understanding donor motivations, emphasizing mutual benefits, and fostering long-term relationships through transparent communication and recognition of donor contributions. By highlighting the impact of donations and aligning the organization's mission with donor values, fundraisers can create a compelling case for support.