To find the percentage spent in each category, first calculate the total spending: 20.4 billion (network TV) + 16.2 billion (local TV) + 12.3 billion (cable TV) = 48.9 billion. Then, divide each category's spending by the total and multiply by 100: Network TV: (20.4/48.9) × 100 ≈ 41.7%, Local TV: (16.2/48.9) × 100 ≈ 33.1%, Cable TV: (12.3/48.9) × 100 ≈ 25.1%.
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