Why a sales representative would try to sell at the top of the price range?

A sales representative may aim to sell at the top of the price range to maximize commission and profitability for both themselves and the company. Higher-priced products often come with better features or quality, which can justify the price point and provide more value to customers. Additionally, positioning at the higher end can enhance the perceived value of the product, appealing to customers looking for premium options. Ultimately, selling at the top of the price range can create a sense of exclusivity and encourage upselling.