To calculate the increase in popcorn sales due to an 18 percent rise in average income, we can use the formula for income elasticity of demand: Percentage change in quantity demanded = Income elasticity × Percentage change in income. Given an income elasticity of 3.29, the increase in sales would be 3.29 × 18% = 59.22%. Thus, popcorn sales are expected to increase by approximately 59.22%.
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