NOT a good idea. Clorox is filled with very caustic chemicals which, even if they did bleach your hair, would end up making it fall out.
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While it's generally a better and safer idea to use styling products or go to a salon, here's a great guide http://www.ehow.com/how_5082551_bleach-hair-clorox-bleach.html to follow if you are dead-set on dying your hair with laundry bleach. It even explains why you need to follow everything it says so you know why you're doing everything it tells you to! If the link doesn't work, look for it on eHow with the Words 'How to Bleach Hair with Clorox Bleach' and the post is by Lisa Russell.
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