The BBC is publicly funded through the license fee, which influences its focus on public service broadcasting and impartiality, prioritizing educational and informative content. In contrast, ITV is a commercial broadcaster reliant on advertising revenue, which drives it to produce more entertainment-oriented programming aimed at attracting larger audiences. This difference in ownership leads to distinct operational strategies, with the BBC emphasizing quality and diversity while ITV prioritizes profitability and viewer ratings. Ultimately, these ownership structures shape their programming choices and audience engagement approaches.
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