KeyWord Spamming
Key Word spamming is the practice of including brand names or other "key Words" for the purpose of gaining attention or diverting members to their item. Key Word spamming is unfair to members who may be searching for a specific item and receive search engine results of listings which are not selling the item. It is also a manipulation of our search engine. Members often are confused and frustrated by such tactics. Certain uses of brand names may also constitute trademark infringement and could expose sellers to legal liability.
Examples of key Word spamming
- Lists of Words. The inclusion of Words that are simply listed to attract viewers via our search engines and are not part of a context based item description. For example, it would not be permissible to state the following in your item description: "oil reproductions, art recreations, gallery, art gallery, impressionist, impressionism, oil paintings, reproduction, painting, recreation, copy, quality, reproductions, recreations, realistic, copies, paintings, old masters, replica, posters, prints, video..."Related to the key Word spamming issue is the use of brand names in your title or description. Please bear in mind that the following will also not be permitted:
- Extra Brand Names in Title. Any use of a trademarked (brand) name in the title of a listing where products of that brand name are not being offered.
- Not This, Not That. A title or description for a listing that reads, for example: "Sony laptop (not HP, Acer, Toshiba)".
