Why do they make Lulua tribal masks?

to make a Lulua tribal mask you have to buy clay, bright paint, glue gun ,beads, and 50 dollars worth of hairspray. then, you mold the clay into the shape you want and you bake it at 350 degrees. then you take it out and paint it with the bright colors. after that you glue all the beada on your beautiful mask. Finally, you spray all of the hairspray all over the mask to keep everything in place.