What is the target market for IKEA company?

IKEA primarily targets young, budget-conscious consumers, including students, first-time homeowners, and families seeking affordable, stylish furniture and home goods. Their products appeal to individuals who appreciate modern design and functionality while prioritizing value for money. Additionally, they cater to environmentally-conscious customers by offering sustainable and eco-friendly options. Overall, IKEA’s market is characterized by a mix of practicality and design-savvy consumers looking for DIY solutions.