Who wrote the Enjoli commercial?

The Enjoli commercial, famously featuring the tagline "I can bring home the bacon, fry it up in a pan," was written by advertising executive and copywriter, Linda Kaplan Thaler. The ad, which aired in the 1980s, aimed to empower women by showcasing their dual roles in both the workplace and at home. It became iconic for its catchy jingle and strong message of women's independence.