I believe a good cover letter should have no more than 5 paragraphs.
1st paragraph - Introduction. 1-2 lines where you say that you're applying for this job position
2nd paragraph - Tell a short story where you show off a valuable skill that the employer wants. The story should be no more than 4-5 lines. It should show a before and after picture where you tell what you did in order to solve a problem, save the company time or money, etc.
3rd paragraph - Another short story about a second skill that the employer would want their employee to have. E.g. if you told a story before about how you saved the company money through your problem solving skills, then in the next paragraph you can talk about how you built partnerships.
4th paragraph - A third skills story.
5th paragraph - Close the cover letter with a strong CTA. Again, no longer than 2 lines.
And you're done!
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