What is roi in fmcg company?

ROI, or Return on Investment, in a Fast-Moving Consumer Goods (FMCG) company measures the profitability of investments made in marketing, product development, and supply chain management. It is calculated by comparing the net profit generated from these investments to the costs incurred. A higher ROI indicates effective resource allocation and successful strategies, which are crucial in the highly competitive FMCG sector. Companies use ROI to assess the efficiency of their campaigns and optimize future investments for better financial performance.