The only reasons I can think of regarding this is:
A diesel car would/could possibly be better in snow is the fact that they are mostly a bit heavier than similar petrol cars.
Heavier car mean better grip on the road/snow.
Another aspect is the slower acceleration. This is preferable on a semi-slippery road.
There are on the other hand other issues with diesel that makes it a worse choice with increasing cold.
Diesel can actually go stiff when being exposed to low temperatures.
This is a problem already at -20 degrees Celsius.
The diesel providers (Shell/Statoil/Q8/BP and a lot of others) add stuff to the diesel so that it does not freeze but this is not done all year round.
It is also a common problem to actually start up a freezing cold diezel car.
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