What benefits did the cross functional team bring to General Mills?

The cross-functional teams at General Mills enhanced collaboration and innovation by bringing together diverse expertise from various departments, such as marketing, R&D, and supply chain. This integration facilitated quicker decision-making and problem-solving, allowing the company to respond more effectively to market trends and consumer needs. Additionally, the teams fostered a culture of shared ownership and accountability, leading to more cohesive strategies and improved product development. Overall, this approach contributed to increased efficiency and a stronger competitive edge in the market.