How can service quality be defined and improved when the product is intangible and nonstandarlized?

Service quality can be defined as the degree to which a service meets or exceeds customer expectations, particularly in intangible and nonstandardized contexts. It can be improved by focusing on staff training to enhance interpersonal skills, implementing consistent service delivery processes, and actively seeking customer feedback to tailor services to individual needs. Additionally, employing metrics such as customer satisfaction surveys and performance evaluations can help identify areas for enhancement, ensuring a more consistent and positive customer experience.