Why do all lotus cars begin with an E?

All Lotus cars beginning with the letter "E" is a nod to the company's historical naming convention that started with the Lotus Esprit in the 1970s. This pattern continued with models like the Elise, Exige, and Evora, creating a recognizable brand identity. The "E" designation has become synonymous with Lotus's lightweight, performance-oriented philosophy. This trend highlights the brand's commitment to a specific design ethos and engineering Excellence.