What was apple's original mission statement?

empathy, focus, impute...

It was more their original marketing philosophy which was written by Mike Markkula in 1977.

empathy

An intimate connections with the feelings of the customer.

focus

In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.

impute

People form an opinion about a company or product based on the signals it conveys. People do judge a book by it's cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.