Product: Color cosmetics, hair color, beauty tools.
Place: Drugstores, chain stores, online retailers (US), department stores, duty-free stores, drugstores, chain stores, online retailers (international.)
Price: Varies but generally in the upper range of mass cosmetics (US) and lower-middle range of prestige cosmetics (international.)
Promotion: Print, television, internet, in-store, using celebrity spokesmodels Halle Berry, Jessica Alba, Jessica Biel and Elle Macpherson
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