Why does hoda always wear white?

Hoda Kotb often wears white as part of her signature style, which reflects a fresh and vibrant aesthetic. The color white is associated with positivity, clarity, and elegance, aligning with her upbeat personality. Additionally, her choice may also be influenced by fashion trends and the desire to create a cohesive look for television appearances. Ultimately, her wardrobe choices contribute to her public persona and brand.