What is a multi-domestic market?

A multi-domestic market refers to a business strategy where a company tailors its products, services, and marketing to meet the specific needs and preferences of each individual country or region it operates in. This approach allows companies to be more responsive to local cultures, regulations, and consumer behaviors. Unlike a global strategy that standardizes offerings across markets, a multi-domestic strategy emphasizes local adaptation to enhance competitiveness and customer satisfaction. It is commonly seen in industries such as food and beverage, where tastes can vary significantly across different cultures.