What does media plays an important role in shaping the which includes the issues on which the publics attention is focused?

Media plays a crucial role in shaping public discourse by highlighting specific issues and framing them in particular ways, which influences public perception and priorities. By selecting what stories to cover and how to present them, media can direct attention to certain topics, potentially overshadowing others. This can affect policy discussions, social awareness, and community engagement, ultimately shaping the collective consciousness of society. Additionally, the portrayal of issues in the media can reinforce or challenge existing beliefs and attitudes among the public.