Merchants who buy goods from wholesalers for resale to customers are?

Merchants who buy goods from wholesalers for resale to customers are typically referred to as retailers. They purchase products in bulk at a discounted price and then sell them individually or in smaller quantities to end consumers. This business model allows retailers to provide a variety of goods to customers while earning a profit on the resale. Retailers can operate through physical stores, online platforms, or a combination of both.