what is profit maximization and wealth maximization which one is best and why?

Profit maximization focuses on increasing a company's short-term earnings, emphasizing immediate financial gains. In contrast, wealth maximization aims to enhance the overall value of the company and shareholder wealth over the long term, considering factors like risk and sustainability. Wealth maximization is generally considered better because it promotes long-term growth and stability, aligning the interests of shareholders with broader business objectives and sustainable practices. This approach not only seeks higher profits but also fosters a more resilient and responsible corporate environment.