What definition is a strategy of increasing market share for present products in existing markets?

The strategy of increasing market share for present products in existing markets is known as market penetration. This approach focuses on boosting sales of current products to existing customers or attracting competitors' customers within the same market. Tactics may include aggressive marketing, competitive pricing, enhancing product features, or increasing promotional efforts. The goal is to gain a larger portion of the market without introducing new products or entering new markets.