Why did Disney choose to set up stores worldwide?

Disney chose to set up stores worldwide to capitalize on its global brand recognition and expand its market reach. By establishing physical locations, Disney aimed to create immersive experiences that fostered deeper connections with its characters and franchises. Additionally, these stores serve as a platform for merchandise sales, enhancing brand loyalty and visibility in diverse markets. Ultimately, this strategy aligns with Disney's goal of becoming a more integrated part of consumers' everyday lives.