Why is market research performed?

It's done to help make informed decisions. Let's say you want to start a YouTube Channel or an online business. A lot of people just jump onto an idea, build it to completion, and eventually rank high for a specific keyWord.

Then they find they are still getting no traffic - what they failed to do was the discover that their target keyWords or business idea has little to no search volume or demand.

google KeyWord Planner is a great tool for EVERY business to use to make sure the business you are thinking of starting actually has a search volume that shows there is a demand for the product in the area.