Home entertainment has significantly transformed the film industry by shifting the focus from theatrical releases to streaming platforms, allowing audiences to access films from the comfort of their homes. This change has led to the rise of binge-watching culture, altering how films are marketed and consumed. Additionally, the competition with streaming services has prompted studiOS to invest in original content, expanding creative opportunities and diversifying the types of stories being told. As a result, the traditional box office model has evolved, necessitating new strategies for revenue generation and audience engagement.
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